The role of Business

Although making a profit is a role of a business, it is only a way of measuring the success of a company in supplying what customers need and want. These might be the physical needs to overcome hunger and thirst of find warmth and shelter. Customers also have other needs and wants such as the desire to be accepted by family, friends, neighbours and society generally.

Consequently, marketing is used to fulfil customers' demands, while specific aspects such as selling, sales promotion, advertising, direct marketing and public relations inform the customers that the company has products and services that fulfil these needs and wants.

Today, the factory makes the market wants rather than pursuing the old concept of marketing, which was selling what the company produces by dressing it up in advertising and packaging.

Urban community characteristics

1. Principled that appearance is important...

"... The day after tomorrow... Hhmmm the Goddess of marriage, next week Rangga, instantly there the next day at the office gatherings, birthday nephew continues Tuesday with friend of mine, meeting in the same night with other client... what kinda dress should I've wear today??!?!?!"

Note: Always coming to the different events with the same dress is 'embarrassing'.

2. Always ...

At a crossroads, there are traffic signs that say turn left prohibited except on Holidays!
"This may turn left or right aja iia? Or do we choose the right lane ?!?!?"
"C'mon, this is Saturday, and we back off, that can beat..!!!"
Soon there was a "Priiiiiiiiiiiiiiiiiiittt!".. "It's non Saturday, and not a Saturday holiday, the holiday is on Sunday and red date," the police officer said calmly.